IA, UX
I teamed up with retail brand agency Simon/Myers to design and build an online solution for Delta/Brizio's showroom merchandising guides. What started as high maintenance print pieces turned into beautiful, easy-to-use microsites for Delta sales reps and showroom planners.
Delta Faucets and their luxury brand, Brizo, provide their sales teams with detailed sales tools and merchandising guides to facilitate showroom display and fixture placement. These print guides contain extensive part listings and planograms that require frequent updates. Delta chose to transform this content into an online format in order to speed the update process and improve accessibility from multiple devices.
In my role as UX Architect, I was responsible for creating information architecture and wireframes for both Delta and Brizo microsites using a waterfall approach. The sites are focused on how individual products are related to their respective display configuration. With hundreds of parts, designing with the end-users in mind was key. Each site includes two sections: the sales tool and the merchandising guide. The sales tool sets up the inspiration for the product line, while the merchandising guide gives the optimal display configurations and parts index.
The two sites now give Delta/Brizo team members a sustainable (and fun!) showroom planning tool that can be updated within minutes. They can quickly find the display configuration they're looking for and order parts with one click.